The Solo Ad Hybrid Model – A Better Way to Sell Solo Ads?

The solo ad business basically sells clicks through the sending of emails. You can purchase a set number of clicks from various solo ad sellers. These clicks are sent from emails sent to the solo ad sellers email list. They are usually sent to a squeeze page so you can build an email list. Some solo ad sellers will send to a sales page or article, but not many.

The current solo ad business model works like this. A person buys a set number of clicks from the solo ad seller. The solo ad seller then sends an email to his list that contains a link to the buyers squeeze page.

The emails sent are usually generic and are not written specifically for the buyer’s offer. Many times the links in the emails are deceptive just to get the click.

There are many problems with the current solo ad business model. Let’s explore some of these problems the current model causes.

The current solo ad model uses a churn and burn method. The list subscribers are bombarded with tons of emails until they either unsubscribe or report the emails as spam. There is no relationship built with the subscribers. Subscribers are basically abused to make money.

This causes a high list turnover rate. So, the solo ad seller has to constantly get new subscribers on his list to replace the opt-outs.

The spam complaint rates are extremely high with solo ads using the current churn and burn model. This causes many problems for the solo ad seller.

Autoresponder companies are canceling accounts of many solo ad sellers because of the way they abuse their lists. This causes the solo ad seller to have to jump from one autoresponder company to another. This alone has caused many solo ad sellers to go out of business or start to send fake traffic to eliminate the spam complaint rate.

When spam complaints start to rise, the major ISPs start blocking emails sent by solo ad sellers. This causes even more abuse to the subscribers, since they have to send even more emails to get the clicks they need to fulfill orders.

PayPal has also taken note of the current solo ad business. Solo ad buyers are opening large numbers of complaints against solo ad sellers. The complaints range from non-delivered clicks to fraudulent clicks.

Because of this, PayPal does not like the current business model the solo ad industry is using and has been closing accounts that sell solo ads.

The current solo ad business model looks very bleak and is not sustainable for the long term. The solo ad business is basically killing itself.

I know a lot of people hate change and hate what I am about to say. It’s time for the solo ad seller to adapt or die.

A more sustainable long term solo ad business model is needed. Something that will still allow the sale of solo ads, but does not have all the problems the current model has created.

Let’s explore a possible new solo ad business model that just may be the solution.

Let’s call this new solo ad business model the solo ad hybrid model. Many will not follow this method because they will actually have to do a little more work and not abuse their email lists.

The main key to the new hybrid solo ad model is to actually provide quality content your list is interested in. This is done while still selling solo ads. Are you confused yet? Let’s look at the finer details of the hybrid solo ad business model.

It all starts with a daily email newsletter. The daily newsletter can contain content, solo ad links, items that engage your readers and more.

Don’t worry, filling the daily newsletter with quality content is not difficult and will not take you very much time.

You don’t have to write the content you include in each newsletter yourself. You can curate content from other sources. In fact, you could curate all the content if you desired. Remember, your main source of income is from selling solo ads inside the newsletters. I’ll cover how to actually send solo ad clicks from your email newsletters shortly.

Can you write short tips? Include them as content in the daily newsletter.

After you have written many newsletters, you can start reusing sections of each one. Just combine content from various previous newsletters.

One important factor with this new model is to use a standardized newsletter format and layout. This way your subscribers will easily recognize it and remember that they did in fact subscribe to it. This helps to reduce the accidental spam complaints.

Now for the big question. How do you send solo ad clicks from an email newsletter?

Let’s now explore many ways that you can send solo ad clicks using the new solo ad business model and newsletter format.

Each of these methods will contain links that send the clicks purchased from you to your buyers.

Add a section to your newsletter that contains special offers for your subscribers.

Add a section to your newsletters that list freebies that are only available to your readers.

At the end of each newsletter you could add links to daily free bonuses.

How about occasionally adding in a surprise bonus link somewhere in your newsletter?

You can even use one of your content sections and curate the squeeze or landing page. They then click the continue reading link and off they go.

Want to think outside the box a little? Write an article that contains links that you sell clicks from. Post this article on your blog and then curate it in one of your email newsletters.

Let’s now continue forward and look at what happens when you change to this new solo ad hybrid model.

There are many benefits to using this new solo ad hybrid newsletter format. Here are just some of them.

Since your subscribers actually look forward to receiving your newsletter, you no longer need to follow the churn and burn method. You don’t have to constantly worry about getting new subscribers.

Since your subscribers are actually reading what you send them, the quality of your list goes way up.

You will find that more people actually open your emails than when using the old churn and burn method. So, more eyes will actually see your content and solo ad links.

Since you have established a relationship with your readers and built up trust, you will find that they are more willing to actually click links you send them.

Subscribers no longer feel abused and your spam complaint numbers will drop substantially. Also, since your subscribers recognize your newsletter format they are less likely to accidentally report them as spam.

Since your subscribers are watching for your newsletters they are more likely to white list your email so they go to their inbox instead of the spam folder. Since your spam complaint level is also lower, there is less chance of being blocked by ISPs.

With the large reduction in spam complaints, a side benefit is that your autoresponder account will be less likely to be canceled. The fact that you are no longer abusing your subscribers helps a lot with this too.

Since you no longer are using the churn and burn solo ad model, your PayPal account will also be safer.

Another benefit of the solo ad hybrid model is that you can combine solo ad sales and affiliate marketing.

If you don’t have a sold solo ad to fill, you can still make money by sending out your newsletter. Just make sure you add an affiliate link to a product that could benefit your subscribers.

The final and best benefit of the solo ad hybrid model is that your income will increase. You no longer have to rely just on selling solo ads.

We have taken a look at the old solo ad business model. We have explored the new solo ad hybrid model and all its benefits. The new model does take a little more work, but is a much more sustainable business model for the long run.

Now ask yourself this question; is it time to switch to the new solo ad hybrid model and reap all of its benefits?

Getting the Most from a Single Click

Targeted clicks are extremely valuable. They are basically the currency of the Internet. Without clicks, nothing really happens.

Buying clicks costs money and quality clicks are not cheap. But, with paid clicks you can drive all the traffic to your offer or website that you can afford.

Free clicks cost time. Usually a lot of time. What is your time worth?

To make the most profit you need to get the most value from every single click you receive. You need to take advantage of every single click. Don’t waste them.

Let’s take a look at how you can get more value from each click.

Methods you Can Use to Get More Out of Each Click

Where to Send Clicks

Let’s first take a look at where you can send clicks once you are through with them and they have already landed and possibly performed their initial intention. For example, they landed on your squeeze page. Now what do you do with that click to make it more valuable?

We will talk about how to send the clicks a little later.

Squeeze Pages

Do you have additional squeeze pages? If so, you can send the click to one of them also. Maybe a slightly different offer may turn them into a subscriber.

Offers

Do you have other offers that may interest the click? Send them to related offers when possible.

PPC Programs

Send the click on to a PPC program and earn a little extra from the click.

PPL or PPA Programs

Belong to a PPL or PPA program that is related to your initial offer or squeeze page? After you are through with the click, send it on to a PPL or PPA program.

Affiliate Programs

Join affiliate programs that have products that fit well with the niche of the click. Once you are through with them, pass them on through your affiliate link to make more money.

Click Banking Partners

Why not use click banking partners to trade the click for a new click? This is a great way to get more value from clicks. Using this method gets more eyes on your squeeze page and offers.

Sell Funnel Clicks

After you are done with a click you can always sell it to another marketer. Send the clicks from the end of your sales or funnel.

Sell Clicks

If you have a source of traffic, you can sell clicks to others after you are through with the visitor.

Retargeting Pixels

Sometimes a person needs to see your offer multiple times before they subscribe or purchase. Use retargeting pixels to keep your offer in their line of site for an extended period of time.

Where and How to Send Clicks

Let’s now explore where you can send clicks from and how you can send them.

Squeeze Page Exit Pop

You can use an exit pop that sends a click when they go to leave the page to another squeeze page, PPL program, or even a PPC program if they allow exit traffic.

Welcome Emails

You can add additional links in your welcome emails that the reader can click.

Welcome Page Links

Why not add additional links on your welcome page? You can get more out of each click if you do.

Thank You Page Links

Add some links to your thank you page that the reader can click. Add affiliate links, click banking links, PPC program links, etc.

Download Email Links

Do you send a download email? If you do, add some additional links to it to get more value out of the original click.

Download Page Links

If you use a download page, add some links to it that will benefit the reader and you.

Bonus Links

Add bonus links anywhere you can that lead to other offers, click bankers, PPC etc.

Unannounced Freebie Bonuses

Unannounced freebie links work great to get more value from the original click. Use them as often as you can. They work great on thank you pages, download pages and welcome pages.

So we have gone over that you can send clicks to squeeze pages, other offers, PPC programs, PPL and PPA programs, affiliate programs and click banking partners. We have also talked about selling clicks.

We went over that you could send these clicks through exit pops, links in welcome emails, links on welcome pages, links on thank you pages, links in download emails and links on download pages. I’m sure you can think of many more places you can send clicks from.

Take what you learned here and use multiple techniques to get the most out of each click you receive. Your wallet and list size will thank you.

Solo Ad Terms You Really Should Know

The solo ad industry uses many terms you should know. Here are the most popularly used terms and what they mean.

Click

In the solo ad industry, a click is when someone clicks a link and is sent to your landing page.

Unique Click

A unique click is a single visit from the same person. If the same person clicks a link multiple times he is only counted as 1 unique click.

Funnel Clicks

Clicks coming from a sales funnel or thank you page are called funnel clicks.

Click Broker

A click broker buys clicks from multiple sellers and resells them to buyers. Many click brokers only deal in large click orders.

CPC

CPC stands for cost per click. This is the amount you paid for each click sent to your landing page regardless if they took any action at all.

EPC

Earnings per click. This is the amount you made per click sent to your landing page. For example, if you received 100 clicks and made $60, your EPC would be sixty cents.

Swipe

A swipe, also known as a swipe file, is the email you send to a subscriber on an email list. On occasion a solo ad seller will ask for the swipe file you want him to send.

Tier 1

Tier 1 refers to clicks coming from the United States, Canada, Great Britain, Australia and New Zealand. These are the preferred countries to receive clicks from since they usually produce the best sales.

Over Delivery (OD)

Over delivery is the number of clicks sent over the purchased amount. It is sometimes shown as a percentage.

Opt-in Rate

Opt-in rate is the percentage of people landing on your squeeze page that actually subscribe to your email list.

Ad Swaps

An ad swap is where two email list owners email their list with the other’s ad or email swipe. Ad swaps are usually done between list owners with roughly the same size lists.

Squeeze Page

A squeeze page is a landing page that contains an email opt-in box. A typical squeeze page contains a headline, bullet points of benefits, and a call to action to subscribe to the list. Some squeeze pages give a freebie that can be downloaded after opting in.

Click Tracker

A click tracker is a script that tracks and collects statistics on clicks being sent or received. After it records the click stats it redirects the surfer to the intended destination.

You can learn more about click trackers by visiting My Click Boss Pro.

Click Rotator

A click rotator is used to send clicks to a list of links. They can be set to send clicks to the links in many fashions. Most rotators allow you to set rules on what clicks to send to which links.

To read more about click rotators, visit My Click Boss Pro.

You now know the most popular terms used in the solo ad industry and what they mean.

Finding the Best Solo Ad Sellers

Solo ads are a great way to get traffic to your website or squeeze page. They are also great for building your email list fast. You can get traffic extremely fast and sometimes within hours.

But… Did you see that coming?

The solo ad industry is rampant with fraud and other problems. This is why you see so many people claiming that solo ads don’t work and are a waste of money.

Many sellers in the solo ad market get their traffic from very poor quality sites. For example, paid to click sites.

Some solo ad sellers even sell you fake traffic. They use a bot network to send you the clicks you purchased. Some high end bots even have the capability to opt-in to your mailing list.

Groups of people in third world countries are paid pennies to opt-in to your list. This may be real traffic and real people, but the traffic is not worth anything.

Fraudulent solo ad sellers even go as far as posting fake testimonials that say how good their traffic is.

The problem even gets worse…

Good solo ad sellers can go bad. You may have found a great solo ad seller and then months later his traffic starts to suck. Some good sellers find the easy money selling fake or poor traffic and turn to the dark side.

Good sellers can send bad traffic and not even know it. They could be buying clicks or trading clicks with someone that is sending low quality or fraudulent traffic to them. They in turn send this traffic to others and may not catch the problem right away.

The million-dollar question is; how do you find a good solo ad seller that is sending high quality traffic?

Let’s look at what you can do to locate good quality solo ad sellers.

The first step is to head on over to Facebook and start joining all of the solo ad seller groups you can find. Explore these groups and start building a list of solo ad sellers that “seem” to be selling quality clicks. “Seem” is the keyword here.

Now start looking for solo ad testimonial groups on Facebook and join these.

You will want to take the list of sellers you have gathered and look for testimonials and comments about each. Start tossing out the ones you can find any feedback on or ones that are getting bad testimonials.

You will want to look for testimonials from people you know. If you find one, contact them and ask if they did in fact write the testimonial.

Now that you have eliminated most of them, take the remaining solo ad sellers and visit their Facebook page. Do they have a real Facebook page or are they only using Facebook to sell? Does the profile look real or fake?

Next, post questions in some of the groups and see if anyone has any experience dealing with particular solo ad sellers.

Now take your list of solo ad sellers and head over to your favorite search engine. Do a search on their names. Do you see any comments or warnings about them? Do you see good things about them? Do they seem real? Does nothing come up when searching on their name? No results usually means stay away from them.

Using due diligence, you can find quality solo ad sellers. Not all of them are bad.

After narrowing down your list of solo ad sellers, you will want to make a test purchase from each. Never buy large amounts of clicks at one time from sellers you don’t have a track record with.

After a seller sends you clicks, you will want to look over the results closely. Do the opt-in emails seem real? Do the IP addresses come back to ISP’s and not hosting companies? Is the opt-ins actually downloading any lead magnet you are offering?

If everything looks good, then buy additional clicks from them.

Now don’t forget that a good seller can go bad or accidentally send bad traffic. So, keep monitoring your results on all clicks you purchase.

Spotting Solo Ad Fraud

Spotting Solo Ad Fraud

I’ll be covering several ways that scammers send fraudulent clicks and discuss ways to detect these methods.

Knowing how some solo ad sellers send fraudulent clicks will help to protect yourself from them.

So let’s move on and cover several of these fraudulent ways to send bogus clicks.

First let me explain what hitbots and clickbots are.

Hitbots and clickbots generate fake traffic. These bots are usually installed on thousands of virus infected computers. The controller of these bots can send commands to them to click specific links and even submit email addresses on subscription forms. Sadly, these bots are getting smarter every day.

Most bots are aimed at generating fraudulent ad revenue from clicking on PPC banners and links. But the scamming solo ad seller is now using these bots to generate fraudulent solo ad clicks.

A botnet is a group of hitbots or clickbots. Most of these botnets originate in countries like China, Estonia, Singapore and Nigeria, but can be anywhere.

It can be extremely difficult to identify bot generated traffic. But I will share with you some things to look for so you are ahead of their illegal game.

While looking at your stats, divide the delivery of a solo ad into time intervals. Then calculate the opt-in percentage of clicks for each interval of time. If these percentages remain the same, there is a huge chance you are receiving bot traffic. During a normal solo ad, these percentages should vary.

Also look for set patterns. For example, a click coming in every 1100 seconds 4 times in a row is not natural and is most likely a bot.

Most bots do not support javascript. So if you have something like Google Analytics on your page, you can compare those stats with your tracker stats. If the Google Analytics count is a lot lower than your tracker, you’re most likely receiving bot traffic.

Now let’s look at a few ways to identify fake traffic.

Watch for email addresses being basically mumbo-jumbo.

d3948dhr7@yahoo.com
393842dda@gmail.com
bbbjddd222@hotmail.com

Keep any eye out for multiple hits from the same browser type with the same plugins installed.

Watch for traffic spikes and then investigate the IPs the traffic was sent from. If they are all or a large part of them are coming from commercial data centers instead of ISPs and email providers, the traffic is most likely fake.

The easiest way to investigate an IP address is to type it in Google and do a search. You will be surprised at what information is returned.

Let’s move on to proxies. Proxies are the fraudulent scammers paradise. There are several types of proxies that scammers use.

Anonymous proxies are used by scammers to hide their tracks and produce unique looking clicks from the same computer and/or person. These can be real people or automated programs clicking.

A scammer can use hundreds of these anonymous proxies to deliver hundreds of unique looking clicks all from the same computer.

The only ways to detect anonymous proxies is by doing a lookup on IP addresses to see if any come back to a known anonymous proxy or seeing if the host name belongs to one.

Sometimes servers accidentally leave their proxies open to exploitation. Or are hacked to gain access. These open proxies can be used by scammers to deliver fraudulent clicks.

They can use a network of hitbots running on compromised computers that rotate through open proxies to appear as unique clicks. This way a single hitbot can appear to be hundreds of unique clicks.

Free proxies are usually browser based and normally used by people wanting to surf the web in privacy. But, the scammer can exploit the use of these just like anonymous and open proxies to deliver fraudulent clicks.

One way to detect free proxies is by doing a lookup on IP addresses to see if any come back to a known free proxy or seeing if the host name belongs to one.

Many sites like Fiverr sell traffic gigs for around $5. These are 99% of the time selling bogus traffic. I have never seen a single gig on any of these sites that actually sell quality traffic.

Many solo ad sellers will purchase these cheap traffic packages to resell to unsuspecting solo ad buyers. Many will also use this mostly bot traffic to do click banking.

Solo ad sellers that do this are nothing but pure scammers.

Some of the gigs actually mix in a little safelist traffic to attempt to disguise the bot traffic they are sending. Either way you look at it, the traffic is fraudulent.

A good way to detect this type of traffic is it comes in very quickly or in spurts. Also look for email addresses that have noticeable patterns in them.

If you see any of these, demand your money back and put the seller on your do not buy from again list.

Amazon Turk is a place you can pay people to perform actions. Fraudulent solo ad sellers will pay people through Amazon Turk or a similar service to click links and opt-in using disposable email accounts.

They charge you 40 cents a click and pay these people 1 cent a click plus 2 cents to opt-in. WOW, nice profit margin, if it was not pure fraud.

This type of traffic is extremely hard to detect. Watch for traffic and opt-ins coming in spurts.

Also watch for high opt-in rates but extremely low download rates of your freebie.

When the traffic is questionable, punt! Just don’t buy from the solo ad seller again.

Status check sites are used by scammers to generate fake fraudulent traffic. They have auto submitters that submit your link to them and call it solo ad traffic.

Look at your referrer and host name stats for sites like:

Is it down right now
Down for everyone or just me
Check website status
Down right now
I web tool
URL checker

If you see more than a few in your tracker stats you are most likely being scammed. Demand your money back and never do business with the seller again.

Fraudulent traffic can also be sent through iFrames. An iFrame is a web page embedded inside another web page. An iFrame can be set so it’s so small you can’t see it by viewing the web page it is on.

Scammers can embed your link in an iFrame on a site that has lots of traffic. It appears that the traffic is coming to your squeeze page when actually it’s not.

Fake fraudulent traffic can be generated using this method.

Scammers can do this on sites they control and also on sites they or someone else has hacked.

You can detect this type of fraudulent traffic by viewing your stats. What you will see is strange referrer information. If it appears that the traffic is coming from a site or sites, go view a few of them. Then view the source of the page to see if your tracking link is embedded in a hidden iFrame.

You have to catch this fast though. Scammers will add the iFrame and then remove it quickly once fraudulent clicks have been sent.

Also look at any URLs you find in iFrame tags as they may be redirects that actually go to your tracker link.

This type of fraudulent traffic is usually used with other types of low quality or fraudulent traffic since it does not produce any opt-ins.

I hope this information helps you to identify fraudulent clicks. With your new knowledge you can now better protect yourself from solo ad scammers.

Here’s to your success in the solo ad business while avoiding the scammers.

Converting Freebie Seekers In To Buyers

Freebie Seekers

If you have a freebie seeker email list you should do all you can to get them to become buyers. This task is actually easier than most think it is. The key is to take baby steps to get them to become buyers.

Let’s discuss several methods you can use to do this. But first I’ll let you in on the “big secret.” Yes that was sarcasm.

Are you ready? Here it is. The BIG secret!

Get your freebie seekers to spend just one dollar. Yes, that is the big secret. Once they spend a dollar they are now a buyer and will be much easier to sell higher priced items to.

OK, now that you know the big secret, let’s figure out how to get them to pull out a credit card or login to their PayPal account and let go of a measly dollar.

Well maybe I am getting a little ahead of myself. I bet you would like to know where to find something to sell the freebie seekers that will be so irresistible that they will let go of a whole dollar bill they are not so willing to spend.

The first thing that comes to mind is buy and re-write a quality PLR product. Note that I said quality PLR. Expect to pay a little for it.

Another idea is to create your own product. It does not have to be a huge product. It just needs to contain enough value that selling it for one dollar is a no brainer.

Here is a way you can create the product easily. Buy several related PLR packages and combine them into one packaged product. If you go this route you will do best with new PLR that has just come on the market.

Now let’s move on to how to convert those pesky freebie seekers into buyers.

One method that comes to mind is the good old fashioned one time offer. Once they opt-in to your email list, send them to a $1 one time offer that is matched to what they just subscribed for.

Have a higher price product in your sales funnel? Why not add a $1 downsell product if they do not purchase the higher price product?

If you can create a smaller or introductory version of the main product, that could work well as a downsell.

If they don’t buy the main product or the downsell, make sure you have an email in your autoresponder series that gives them a one last chance to buy the downsell for the one dollar price tag.

If you take the time to put together several products you can sell for one dollar, add a few emails to your autoresponder series offering each of these $1 products to your freebie seekers.

Mention that these offers are only available to subscribers and only available for a limited time.

If you do have a high dollar product, you could offer it to your freebie seekers for $1. I can hear you now. I’m not giving them my $100 product for one dollar!

What’s the value of a buyers list to you? Won’t you make more from a buyer in the long run than a freebie seeker? Consider it an investment or advertising costs.

Give them a discount code that they have to enter to get the deep discount. This makes the freebie seeker feel they are getting an even better deal that they can’t pass up.

This one may be a little more difficult to pull off. But, if you can find an affiliate product that is selling for a $1 trial, pitch it to your freebie seeker list.

Put together a group of additional products you can give as a bonus if they buy using your affiliate link.

Tell them they need to email you a copy of their purchase receipt. When you get that from them, send them the bonuses and manually move them from your freebie list to your buyers list.

Now I know some of you will not like my recommendation I am about to make. But really think it through before you pass it off as crazy talk.

I highly recommend that you ONLY promote $1 products to your freebie list. Do not promote any higher dollar affiliate products. You want to get the freebie seekers to take the bait and make a purchase. Then you can move them to your buyers list and promote higher dollar products to them.

You have a much better chance of converting a freebie seeker to a buyer doing this. It’s also a lot more profitable in the long run for you.

Experiment with the different methods I explained above and see if one of them works for you. Also think up additional ways to get that freebie seeker to pull out his or her wallet and spend a single dollar bill.

Also, don’t forget to move each new buyer from your freebie list to your buyers list. You don’t want to keep hitting them with $1 offers after they buy one.

Now start promoting higher dollar items to your new buyers list and start making bank.

Click Tracker Count Discrepancies and What Causes Them

Count Discrepancies

I’m pretty sure you have run into this or will at some point in the future. You send 100 clicks to someone and their stats program says you only sent 94. Or the reverse happens, you are sent 100 clicks but your stats program only shows you receiving 72 clicks. Whose tracking script is right? Most likely both are and here are some of the reasons for discrepancies in counting.

Cookie and IP Tracking

One tracker uses cookie tracking while the other uses IP tracking. Trackers that use pure cookie tracking depend on the user having cookies turned on in his browser. If a user has cookies off, the tracker using cookie tracking can’t count the click as unique. Either it’s just not counted or it’s counted as a unique click even if it’s not.

Internet Congestion

Internet congestion can also cause counting discrepancies. A click may leave the senders script and while it’s on its way to your tracker it times out, gets lost or hits a downed leg of the Internet and never makes it to its final destination. So the sender counts it but the receiver does not since it never made it.

Auto Redirect Not Completing

A click could be sent from the sender by an auto redirect. If this is the case, sometimes a person closes his browser window before the redirect completes and they see the destination page. In cases like this, the sender counts the click but the receiver does not, since the click never made it.

Server or Router Down

No matter how good your hosting is, regardless if they claim 99.99999% uptime, servers and routers do go down. When this happens, your site is not reachable. The sender counts the click, but since your site is down, it never reaches its destination and is not counted by the receiver.

Overloaded Server

Overloaded sites can also cause count discrepancies. If the receiving site is currently overloaded and is timing out from time to time, scripts can fail to work. This causes a click to get lost before it makes it through the tracker script to its final destination.

Overloaded mySQL Server

Overloaded shared MySQL database servers can also cause count discrepancies. If a tracker script can’t connect to its database when a click comes through, the click is lost. So, the sender counts the click but the receiver can’t. One way this can happen from time to time is by using a cheap shared hosting account to host a tracker.

ISPs That Use NATs

IPSs that use “Network Address Translation” instead of dedicated IP addresses for surfers can cause click counting discrepancies. Since multiple people connected through the same ISP can be sharing the same IP address, it is possible for two or more people being counted as one person by either the sender or receiver. This is rare but it is becoming more of a problem as NAT is used by more and more ISPs.

Unique Click Counting Techniques

Unique clicks can be counted differently. Some scripts consider a click unique if the same person visits a page within 1 hour. Other scripts consider a unique click a person that visits a page within a 24 hour time period. Other scripts consider a unique click a person that visits a page once in a lifetime. So if a person visits a page and then visits the page again several days later or even hours later, one script may count it as 1 unique click while another script may count it as two or more unique clicks. Scripts that use cookie tracking only can count the same person multiple times as unique if the person has his browser set to clear cookies when his browser is closed. In this case, each time a person starts his browser or restarts it and visits the same page, he is counted as a unique click multiple times.

Over Zealous Click Trackers

Some click trackers block large numbers of IPs claiming they are blocking bots and abusive IP addresses. One popular click tracker goes overboard with this and blocks a large number of ISP IP addresses of real surfers. They claim they are abusive users. Well, I guess they just don’t know that real abusers power cycle their modems to get a new IP assigned to them on a regular basis. Then the blocked IP is assigned to a new user that should not be blocked. But they keep on blocking them. This gets really bad when they block a NAT IP. Now they just blocked thousands of surfers that should not be blocked at all. Eventually they will figure this out when they run out of IP addresses to block and all their click trackers record zero hits all the time. Yes, that last line is a joke but it is to stress a point.

Of course the above list is not exhaustive by any means. There are many more ways that can cause counting discrepancies. The main purpose of this article was to show that counting discrepancies are normal and don’t mean you are being cheated by a sender.

Now if you are having a large counting discrepancy I would first check your site to see if you had any extended down time that it was not reachable. This does happen from time to time. Shoot, some hosting companies even try to hide the fact that your site was down for several hours by saying it must be your Internet connection. Don’t take the word of your hosting company that your site is never down. Look at your stats and bandwidth charts to see if in fact your site was or was not down while a sender was sending clicks.

I hope this has helped you to understand that click counting discrepancies are normal and happen all the time. So don’t go blaming the sender until you eliminate all the possibilities that can cause counting discrepancies first.

Traffic (Sales) Funnel Flow Options

Funnel Flow Options

The different pages in your sales funnel can have different traffic flow options that can increase the value of each click substantially.

You need to select the traffic flow options that will give you the best benefit for your specific sales funnel needs.

What I would like to discuss is several options you can use for different pages in your sales funnel.

Let’s start off by looking at the traffic flow options for your squeeze page.

The most common practice is to send the person to your thank you page after they opt-in to your list. Most of the time this is exactly what you will want to do.

Sometimes you will want to send your opt-in traffic to another place besides your thank you page.

Let’s look at where you could optionally send them.

If you have a suitable one time offer available, you can send the person on to your OTO page after they opt-in. You can add a no thanks link to the bottom of the OTO page that then sends them to your regular thank you page.

If you use an OTO, just make sure it compliments or adds value to the bribe (freebie) you gave them to opt-in to your list.

You could also send the person to an affiliate offer. This method works great if the affiliate offer has a introductory type video. You could use that video as your bribe. Then once they opt-in, send them on to see the video through your affiliate link.

If you use this method I would recommend that your welcome email have a link to a free surprise bonus that sends them to your download page.

If you need to send clicks fast to a click banking partner you could send your opt-in traffic directly to your click banking partner. Just make sure they know how you are sending the traffic and that they are OK with it.

You may want to use an intermediate page that tells the person to check their email for the download link of the freebie your squeeze page promised. Have this page meta refresh to your click banking partner after 3 or 4 seconds. Again, check with your click banking partner to see if they are OK with this method.

You could also use the above method to send clicks directly to a buyer. Since some buyers would consider this as exit traffic, make sure you get them to OK it first.

If you are buying traffic to your squeeze page. A good method you can use to recoup some, if not all of your cost is to send the opt-in and exit page traffic to a PPL program.

You can send them directly or through a meta refresh page that tells them that an email is being sent with their freebie download link.

You can use the above method to send traffic to a CPA program also.

Exit redirects work great for getting that last little bit out of a click. You can send them to a different squeeze page, a ppl program, a cpa offer or an affiliate product.

Personally I like to send them to a different one of my squeeze pages. I end up with a few more subscribers each day doing that.

What ever you do, don’t send exit traffic to a click banking partner or click buyer unless they know they are getting exit traffic.

Normally your thank you page alerts the subscriber that an email has been sent containing a link to download their freebie.

Let’s look at the options you can use on your thank you page for getting the most out of each click.

You can add links to your click banking partners squeeze pages. You can use a simple bonus type link or “you may also be interested in” type link. Or you could use ebook covers that link to your click banking partners offers.

You can do the same with links to peoples offers that have purchased traffic from you.

If you don’t have any click sales to fill, why not add a few links to PPL programs?

The thank you page is also a great place to upsell a companion or complimentary product.

You can even link to a one time offer on the thank you page.

Links to CPA offers also do very well on a thank you page.

You could also do straight link trades with other marketers and place these links on your thank you page.

You can also use an exit redirect on your thank you page. Just place a message on your thank you page that let’s them know that the link to their free download has been sent, and while they are waiting, to check this out.

Then have the thank you page meta refresh in 2 or 3 seconds to a PPL or CPA program.

Some people just include the download link for the freebie in the welcome email that is sent when someone opts in to their list.

I would highly recommend using a download page instead. This gives you more real-estate to add additional links that can benefit you and get more bang out of each opt-in.

So let’s look at what options work well on a download page.

Click banking links work well on the download page. Just add a section called bonuses with a few links to your current click banking partners.

If someone is buying clicks from you and their offer could be considered complimentary to your freebie, this would be a great page to add a text link or an ebook graphic link.

Never leave your download page with just the download link to your freebie. Always add some types of links that will benefit you.

At a minimum, add a link or two to PPL programs or CPA offers.

The download page is another great location to offer an upsell to an additional product. You could also link to a one time offer from this page.

If you know other marketers that have similar or complementary products, why not trade download page links with them?

If you use a one time offer page in your sales funnel, you have a few options that can benefit you.

If your one time offer page comes right after your squeeze page, then place a no thanks link that links to your thank you page. This way they continue through your sales funnel.

If the one time offer page is the last page in your sales funnel, you can add an exit redirect to this page.

Send the exit traffic to a PPL program or a CPA offer.

I hope this information about traffic (sales) funnel flow options has given you ideas that you can use to increase your income. The above options are only a starting point. Start really thinking about how you can increase the value of each click. Then workout the best way to direct your traffic through your funnel and out to links that can make you even more money.

How to Investigate A Solo Ad Seller

How to Investigate A Solo Ad Seller

Are you tired of getting scammed when buying solo ads? Are you tried of buying poor quality clicks from time to time?

What I am going to show you today is how to actually investigate a solo ad seller before you purchase clicks from them.

This actually is not that difficult to do and only takes a little of your time.

The choice is yours. Keep getting scammed and sold poor quality clicks or read on and find out how to investigate a seller.

When investigating a seller you will want to start off by doing a search on their name and any handles that you have seen them use on the main search engines.

I would recommend doing this search on both Google and Bing as these two search engines will give you the best and most results.

While performing these searches you will want to keep an eye out and look for any of the following.

Watch for business forum posts in the results. Read each of the business forum threads you find where the seller is mentioned or is posting.

Look for social sites showing in the results. Go look at and read the seller’s profile on each social site they have accounts on.

Watch for any other names or handles the seller uses. If you find any, you will want to do search engine searches on these as well.

Keep any eye out for complaints about the seller. Also note if they responded to the complaint. If they did respond to a complaint, was it resolved? Was it denied by the seller? Did the seller just try to blow it off?

Watch for conflicting information about the seller. For example, different addresses, different claims, different amounts of years selling. Look for anything that conflicts with the information you have seen about the seller.

If you can’t find anything about the seller in the search engines, this should toss out a big red flag. Either the seller is extremely new, or just created a new name to use to scam people. Personally I will not do business with someone that does not seem to exist. It’s not worth the chance, no matter how cheap their prices are.

Now take a visit to Facebook and see if you can find the seller’s personal page. Just search on their name or handle. You may find that several people have the same name. Just browse through the results and see if any of the personal profiles seem to be the seller.

Once you locate the seller’s personal Facebook page, you will want to look for the following. Is their profile fairly new? If it is, this could be a bad sign. Most Internet Marketers have had a Facebook page for a considerable amount of time. New profiles can be the sign of a scammer. Not always, but more often than you may expect.

Facebook is mainly a social platform and not a pure business platform, at least as far as personal profiles go. So when you see a seller’s personal profile and it contains ONLY business type buy my stuff postings, it’s usually a bad sign. It’s usually a fake profile or duplicate profile. Both are against the Facebook terms of service. Would you really trust doing business with someone who blatantly disrespects a company’s rules? What rules of yours as the buyer will they break? They lied to Facebook. They are most likely not telling the truth to you too.

A popular method male scammers use is to claim they are a female. This unfortunately can cause some problems for legitimate female sellers.

You can usually spot the male poser scammers by the way they write. Does it read as what you would expect from a real female? Does it go overboard trying to sound feminine?

You will definitely want to investigate their profile pictures and any picture they claim is of them. I’ll discuss how to do this further down below.

These posers are supposed to be conducting business. Not writing a steamy novel under a pen name.

Look out for sellers claiming they are from one country but have no grasp of the native language of that country. This usually signals someone using deception to get your business. What’s sad is this is not needed. It’s a global economy and you don’t have to be from specific countries to provide quality traffic.

This one I really don’t get. You will run across solo ad sellers on Facebook that change their middle name to solo. I’m not really sure what to think of this but it tosses a red flag into the air for me. Mainly because I have seen so many people do it that turned out to be scammers. Plus, they are violating Facebooks terms of service by using a fake name. For safety I would recommend just skipping these sellers unless you know them personally or have a very good business friend that has done business with them and can vouch for them.

Before you leave Facebook you will want to check the different solo ad groups for posts by or about the seller.

When looking through the solo ad groups, look for the following. Do you see any complaints about the seller? Did the seller respond to any complaints? Do you see multiple complaints about the seller? If you see several complaints about the seller, look closely at how they responded to the complaints and if they did their best to correct the problems buyers were having.

Do you see good testimonials being posted about the seller? If you do, write down the names of the buyers leaving the testimonials. You will need their names later in your investigation.

If you can’t find ANY testimonials about the seller, either they are brand new or have created a new profile just to scam people with. Many scammers open multiple Facebook accounts and switch to the next one once they get caught scamming. So watch out and be careful of a seller if you can’t find any testimonials about them.

If a seller seems to constantly post to groups that do not allow advertisements, trying to sell solo ads, they are usually scammers. Some may be new and trying to get those first sales. But  most are not. They churn and burn Facebook accounts to spam as many groups as they can. Best to stay away from these desperate sellers.

You can usually find out a lot about a seller by searching the Internet Marketing forums like Digital Point and the Warrior Forum. Just visit these forums and do a search on the sellers name and any handles you have discovered they use.

While searching these Internet Marketing forums, look for the following:

1. Do you find them making helpful posts and trying to help others? Do they post quality information? Do they seem to be well respected on the forums?

2. Do they seem to be knowledgeable about buying and selling solo ads?

3. Do they seem to only post to get their signature seen? If they seem to make a lot of posts like: Great post, I agree etc. They are only there to promote their signature link or links. If you see this type of behavior, it’s usually best to stay away from this type of seller.

4. Do they seem to argue a lot or post just to piss off other members of the forum? These types of sellers usually are just after attention and sell very poor traffic. Don’t feed the trolls by doing business with them. There are way too many good sellers available to do business with than deal with these idiots.

Most forums delete threads that are complaining about a specific individual. But watch for these threads. You can learn a lot about a seller by the complaints they receive and how they respond to them.

You will want to visit several black hat forums during your seller investigation. While visiting these types of forums, keep in mind that multiple types of people visit them.

You will find these types of people on black hat forums:

1. The true black hatters. They are discussing and using techniques that give short term results but are not breaking any laws. The techniques they are using are frowned upon by search engines and measures are constantly being developed to block these black hat techniques.

2. The criminal. They will claim there is nothing illegal about what they are doing. But, they are delusional and are in fact breaking many laws. This group also shares software and ebooks they have purchased or stolen.

3. The learners. These people are here to learn from the different techniques being discussed. Many black hat techniques can be molded to gray or white hat techniques.

4. The guardians. These people frequent black hat forums to see if any of their products are being shared illegally. They are here to protect their property and rights.

When visiting the black hat forums, you will want to watch for the following concerning the seller you are investigating. Is the seller big into black hat techniques? This is not necessarily a bad thing. Just really read and think about each of their posts. Will their black hat techniques cause the clicks they send to be low quality?

Does the seller discuss and seem to participate in illegal activities? If so, cross them off your list to purchase from. You don’t need the headache caused by this type of seller.

Now this next one to watch for is a big one. Does the seller discuss the use of bots? If they do, you will most likely be buying click bot traffic from them. Just cross them off the list of sellers you buy from as soon as you read any mention of bots.

Does the seller attack and belittle other members or people? If they do, and you have a problem with their clicks, you will probably get the same treatment. I usually pass on this type of keyboard warrior seller.

If the seller has a site, you will want to take a very close look at it and also investigate the domain it is on. You will want to do a whois search on the domain name and check the following.

Is the domain new and just recently registered? Did the seller just appear on the scene but claims he or she has been selling solo ads for a long time? If so, you will want to check the seller out a little closer. It could be that they just moved their sales business to it’s own domain, or finally setup a sales site.

If the domain is new and things just don’t seem to agree, just do your due diligence and really dig deep when checking out the seller.

If the whois data is not privacy protected you will want to compare the name and address of the seller to that of the whois record.

Are the names the same? Is the address the same as on their site? Many times you will see what you thought was a female seller having the domain registered to a guy. If the guy is not the husband or partner, be suspicious of this seller.

If they are using PayPal you will want to click the buy button to go to the PayPal payment page. Now compare the information you see on this page to that of the seller. Does it look right?

I have used this method to catch several scammers that would change names to continue to scam people but forget to change their PayPal email address. This one little step has saved me from being scammed several times.

You will also want to investigate the seller’s testimonials to determine if they are real or fake.

You will want to search for the buyer’s names in the search engines. Just like you did for the seller.

Look for information on each buyer. Do they seem trustworthy? Do they even exist?

There are a lot of fake testimonials out there, so you want to take a real close look at each buyer.

If you are just not sure about a testimonial, contact the buyer and ask.

Now you want to search for each buyer’s name along with the seller’s name using the search engines.

You want to look for patterns. Does it look like they are just trading testimonials as a group?

Do you see any relationships between buyer and seller that could cause a testimonial to not be as truthful as it should?

Look for things like husband and wife, close friends, teacher and student, coach and student, members of same membership type sites, roommates, neighbors etc. Look for anything that could cause a testimonial to be inflated, traded or just plain fake.

If the seller displays or posts pictures that are supposedly of them, you will want to investigate these pictures also.

You can do this by using Googles reverse image search. You can also use Chrome to search for an image. Just right click the image and select Search Google for this image.

When results are returned for your image searches, you will want to look for the following:

1. Watch for each picture coming up on stock photo sites. These are the sites you can purchase photos or get them for free. So the seller just happens to also be a face model? Yea right!

2. Do any of the photos come up on other sites where the photo mentions that it is someone else and not the seller? If you run across this type of situation you need to investigate further and see who the picture is really of.

3. Also watch for sellers using pictures of known or smaller celebrities.

If the seller is using pictures of someone else and claims them as their own, I would run as fast as you can to the next seller and never look back.

Now for the bottom line. You need to check out and investigate each new seller you want to possibly do business with. I hope you now have a basic understanding on how to go about investigating a seller before you spend your money with them.