The Solo Ad Hybrid Model – A Better Way to Sell Solo Ads?

The solo ad business basically sells clicks through the sending of emails. You can purchase a set number of clicks from various solo ad sellers. These clicks are sent from emails sent to the solo ad sellers email list. They are usually sent to a squeeze page so you can build an email list. Some solo ad sellers will send to a sales page or article, but not many.

The current solo ad business model works like this. A person buys a set number of clicks from the solo ad seller. The solo ad seller then sends an email to his list that contains a link to the buyers squeeze page.

The emails sent are usually generic and are not written specifically for the buyer’s offer. Many times the links in the emails are deceptive just to get the click.

There are many problems with the current solo ad business model. Let’s explore some of these problems the current model causes.

The current solo ad model uses a churn and burn method. The list subscribers are bombarded with tons of emails until they either unsubscribe or report the emails as spam. There is no relationship built with the subscribers. Subscribers are basically abused to make money.

This causes a high list turnover rate. So, the solo ad seller has to constantly get new subscribers on his list to replace the opt-outs.

The spam complaint rates are extremely high with solo ads using the current churn and burn model. This causes many problems for the solo ad seller.

Autoresponder companies are canceling accounts of many solo ad sellers because of the way they abuse their lists. This causes the solo ad seller to have to jump from one autoresponder company to another. This alone has caused many solo ad sellers to go out of business or start to send fake traffic to eliminate the spam complaint rate.

When spam complaints start to rise, the major ISPs start blocking emails sent by solo ad sellers. This causes even more abuse to the subscribers, since they have to send even more emails to get the clicks they need to fulfill orders.

PayPal has also taken note of the current solo ad business. Solo ad buyers are opening large numbers of complaints against solo ad sellers. The complaints range from non-delivered clicks to fraudulent clicks.

Because of this, PayPal does not like the current business model the solo ad industry is using and has been closing accounts that sell solo ads.

The current solo ad business model looks very bleak and is not sustainable for the long term. The solo ad business is basically killing itself.

I know a lot of people hate change and hate what I am about to say. It’s time for the solo ad seller to adapt or die.

A more sustainable long term solo ad business model is needed. Something that will still allow the sale of solo ads, but does not have all the problems the current model has created.

Let’s explore a possible new solo ad business model that just may be the solution.

Let’s call this new solo ad business model the solo ad hybrid model. Many will not follow this method because they will actually have to do a little more work and not abuse their email lists.

The main key to the new hybrid solo ad model is to actually provide quality content your list is interested in. This is done while still selling solo ads. Are you confused yet? Let’s look at the finer details of the hybrid solo ad business model.

It all starts with a daily email newsletter. The daily newsletter can contain content, solo ad links, items that engage your readers and more.

Don’t worry, filling the daily newsletter with quality content is not difficult and will not take you very much time.

You don’t have to write the content you include in each newsletter yourself. You can curate content from other sources. In fact, you could curate all the content if you desired. Remember, your main source of income is from selling solo ads inside the newsletters. I’ll cover how to actually send solo ad clicks from your email newsletters shortly.

Can you write short tips? Include them as content in the daily newsletter.

After you have written many newsletters, you can start reusing sections of each one. Just combine content from various previous newsletters.

One important factor with this new model is to use a standardized newsletter format and layout. This way your subscribers will easily recognize it and remember that they did in fact subscribe to it. This helps to reduce the accidental spam complaints.

Now for the big question. How do you send solo ad clicks from an email newsletter?

Let’s now explore many ways that you can send solo ad clicks using the new solo ad business model and newsletter format.

Each of these methods will contain links that send the clicks purchased from you to your buyers.

Add a section to your newsletter that contains special offers for your subscribers.

Add a section to your newsletters that list freebies that are only available to your readers.

At the end of each newsletter you could add links to daily free bonuses.

How about occasionally adding in a surprise bonus link somewhere in your newsletter?

You can even use one of your content sections and curate the squeeze or landing page. They then click the continue reading link and off they go.

Want to think outside the box a little? Write an article that contains links that you sell clicks from. Post this article on your blog and then curate it in one of your email newsletters.

Let’s now continue forward and look at what happens when you change to this new solo ad hybrid model.

There are many benefits to using this new solo ad hybrid newsletter format. Here are just some of them.

Since your subscribers actually look forward to receiving your newsletter, you no longer need to follow the churn and burn method. You don’t have to constantly worry about getting new subscribers.

Since your subscribers are actually reading what you send them, the quality of your list goes way up.

You will find that more people actually open your emails than when using the old churn and burn method. So, more eyes will actually see your content and solo ad links.

Since you have established a relationship with your readers and built up trust, you will find that they are more willing to actually click links you send them.

Subscribers no longer feel abused and your spam complaint numbers will drop substantially. Also, since your subscribers recognize your newsletter format they are less likely to accidentally report them as spam.

Since your subscribers are watching for your newsletters they are more likely to white list your email so they go to their inbox instead of the spam folder. Since your spam complaint level is also lower, there is less chance of being blocked by ISPs.

With the large reduction in spam complaints, a side benefit is that your autoresponder account will be less likely to be canceled. The fact that you are no longer abusing your subscribers helps a lot with this too.

Since you no longer are using the churn and burn solo ad model, your PayPal account will also be safer.

Another benefit of the solo ad hybrid model is that you can combine solo ad sales and affiliate marketing.

If you don’t have a sold solo ad to fill, you can still make money by sending out your newsletter. Just make sure you add an affiliate link to a product that could benefit your subscribers.

The final and best benefit of the solo ad hybrid model is that your income will increase. You no longer have to rely just on selling solo ads.

We have taken a look at the old solo ad business model. We have explored the new solo ad hybrid model and all its benefits. The new model does take a little more work, but is a much more sustainable business model for the long run.

Now ask yourself this question; is it time to switch to the new solo ad hybrid model and reap all of its benefits?

Getting the Most from a Single Click

Targeted clicks are extremely valuable. They are basically the currency of the Internet. Without clicks, nothing really happens.

Buying clicks costs money and quality clicks are not cheap. But, with paid clicks you can drive all the traffic to your offer or website that you can afford.

Free clicks cost time. Usually a lot of time. What is your time worth?

To make the most profit you need to get the most value from every single click you receive. You need to take advantage of every single click. Don’t waste them.

Let’s take a look at how you can get more value from each click.

Methods you Can Use to Get More Out of Each Click

Where to Send Clicks

Let’s first take a look at where you can send clicks once you are through with them and they have already landed and possibly performed their initial intention. For example, they landed on your squeeze page. Now what do you do with that click to make it more valuable?

We will talk about how to send the clicks a little later.

Squeeze Pages

Do you have additional squeeze pages? If so, you can send the click to one of them also. Maybe a slightly different offer may turn them into a subscriber.

Offers

Do you have other offers that may interest the click? Send them to related offers when possible.

PPC Programs

Send the click on to a PPC program and earn a little extra from the click.

PPL or PPA Programs

Belong to a PPL or PPA program that is related to your initial offer or squeeze page? After you are through with the click, send it on to a PPL or PPA program.

Affiliate Programs

Join affiliate programs that have products that fit well with the niche of the click. Once you are through with them, pass them on through your affiliate link to make more money.

Click Banking Partners

Why not use click banking partners to trade the click for a new click? This is a great way to get more value from clicks. Using this method gets more eyes on your squeeze page and offers.

Sell Funnel Clicks

After you are done with a click you can always sell it to another marketer. Send the clicks from the end of your sales or funnel.

Sell Clicks

If you have a source of traffic, you can sell clicks to others after you are through with the visitor.

Retargeting Pixels

Sometimes a person needs to see your offer multiple times before they subscribe or purchase. Use retargeting pixels to keep your offer in their line of site for an extended period of time.

Where and How to Send Clicks

Let’s now explore where you can send clicks from and how you can send them.

Squeeze Page Exit Pop

You can use an exit pop that sends a click when they go to leave the page to another squeeze page, PPL program, or even a PPC program if they allow exit traffic.

Welcome Emails

You can add additional links in your welcome emails that the reader can click.

Welcome Page Links

Why not add additional links on your welcome page? You can get more out of each click if you do.

Thank You Page Links

Add some links to your thank you page that the reader can click. Add affiliate links, click banking links, PPC program links, etc.

Download Email Links

Do you send a download email? If you do, add some additional links to it to get more value out of the original click.

Download Page Links

If you use a download page, add some links to it that will benefit the reader and you.

Bonus Links

Add bonus links anywhere you can that lead to other offers, click bankers, PPC etc.

Unannounced Freebie Bonuses

Unannounced freebie links work great to get more value from the original click. Use them as often as you can. They work great on thank you pages, download pages and welcome pages.

So we have gone over that you can send clicks to squeeze pages, other offers, PPC programs, PPL and PPA programs, affiliate programs and click banking partners. We have also talked about selling clicks.

We went over that you could send these clicks through exit pops, links in welcome emails, links on welcome pages, links on thank you pages, links in download emails and links on download pages. I’m sure you can think of many more places you can send clicks from.

Take what you learned here and use multiple techniques to get the most out of each click you receive. Your wallet and list size will thank you.

Solo Ad Terms You Really Should Know

The solo ad industry uses many terms you should know. Here are the most popularly used terms and what they mean.

Click

In the solo ad industry, a click is when someone clicks a link and is sent to your landing page.

Unique Click

A unique click is a single visit from the same person. If the same person clicks a link multiple times he is only counted as 1 unique click.

Funnel Clicks

Clicks coming from a sales funnel or thank you page are called funnel clicks.

Click Broker

A click broker buys clicks from multiple sellers and resells them to buyers. Many click brokers only deal in large click orders.

CPC

CPC stands for cost per click. This is the amount you paid for each click sent to your landing page regardless if they took any action at all.

EPC

Earnings per click. This is the amount you made per click sent to your landing page. For example, if you received 100 clicks and made $60, your EPC would be sixty cents.

Swipe

A swipe, also known as a swipe file, is the email you send to a subscriber on an email list. On occasion a solo ad seller will ask for the swipe file you want him to send.

Tier 1

Tier 1 refers to clicks coming from the United States, Canada, Great Britain, Australia and New Zealand. These are the preferred countries to receive clicks from since they usually produce the best sales.

Over Delivery (OD)

Over delivery is the number of clicks sent over the purchased amount. It is sometimes shown as a percentage.

Opt-in Rate

Opt-in rate is the percentage of people landing on your squeeze page that actually subscribe to your email list.

Ad Swaps

An ad swap is where two email list owners email their list with the other’s ad or email swipe. Ad swaps are usually done between list owners with roughly the same size lists.

Squeeze Page

A squeeze page is a landing page that contains an email opt-in box. A typical squeeze page contains a headline, bullet points of benefits, and a call to action to subscribe to the list. Some squeeze pages give a freebie that can be downloaded after opting in.

Click Tracker

A click tracker is a script that tracks and collects statistics on clicks being sent or received. After it records the click stats it redirects the surfer to the intended destination.

You can learn more about click trackers by visiting My Click Boss Pro.

Click Rotator

A click rotator is used to send clicks to a list of links. They can be set to send clicks to the links in many fashions. Most rotators allow you to set rules on what clicks to send to which links.

To read more about click rotators, visit My Click Boss Pro.

You now know the most popular terms used in the solo ad industry and what they mean.

Converting Freebie Seekers In To Buyers

Freebie Seekers

If you have a freebie seeker email list you should do all you can to get them to become buyers. This task is actually easier than most think it is. The key is to take baby steps to get them to become buyers.

Let’s discuss several methods you can use to do this. But first I’ll let you in on the “big secret.” Yes that was sarcasm.

Are you ready? Here it is. The BIG secret!

Get your freebie seekers to spend just one dollar. Yes, that is the big secret. Once they spend a dollar they are now a buyer and will be much easier to sell higher priced items to.

OK, now that you know the big secret, let’s figure out how to get them to pull out a credit card or login to their PayPal account and let go of a measly dollar.

Well maybe I am getting a little ahead of myself. I bet you would like to know where to find something to sell the freebie seekers that will be so irresistible that they will let go of a whole dollar bill they are not so willing to spend.

The first thing that comes to mind is buy and re-write a quality PLR product. Note that I said quality PLR. Expect to pay a little for it.

Another idea is to create your own product. It does not have to be a huge product. It just needs to contain enough value that selling it for one dollar is a no brainer.

Here is a way you can create the product easily. Buy several related PLR packages and combine them into one packaged product. If you go this route you will do best with new PLR that has just come on the market.

Now let’s move on to how to convert those pesky freebie seekers into buyers.

One method that comes to mind is the good old fashioned one time offer. Once they opt-in to your email list, send them to a $1 one time offer that is matched to what they just subscribed for.

Have a higher price product in your sales funnel? Why not add a $1 downsell product if they do not purchase the higher price product?

If you can create a smaller or introductory version of the main product, that could work well as a downsell.

If they don’t buy the main product or the downsell, make sure you have an email in your autoresponder series that gives them a one last chance to buy the downsell for the one dollar price tag.

If you take the time to put together several products you can sell for one dollar, add a few emails to your autoresponder series offering each of these $1 products to your freebie seekers.

Mention that these offers are only available to subscribers and only available for a limited time.

If you do have a high dollar product, you could offer it to your freebie seekers for $1. I can hear you now. I’m not giving them my $100 product for one dollar!

What’s the value of a buyers list to you? Won’t you make more from a buyer in the long run than a freebie seeker? Consider it an investment or advertising costs.

Give them a discount code that they have to enter to get the deep discount. This makes the freebie seeker feel they are getting an even better deal that they can’t pass up.

This one may be a little more difficult to pull off. But, if you can find an affiliate product that is selling for a $1 trial, pitch it to your freebie seeker list.

Put together a group of additional products you can give as a bonus if they buy using your affiliate link.

Tell them they need to email you a copy of their purchase receipt. When you get that from them, send them the bonuses and manually move them from your freebie list to your buyers list.

Now I know some of you will not like my recommendation I am about to make. But really think it through before you pass it off as crazy talk.

I highly recommend that you ONLY promote $1 products to your freebie list. Do not promote any higher dollar affiliate products. You want to get the freebie seekers to take the bait and make a purchase. Then you can move them to your buyers list and promote higher dollar products to them.

You have a much better chance of converting a freebie seeker to a buyer doing this. It’s also a lot more profitable in the long run for you.

Experiment with the different methods I explained above and see if one of them works for you. Also think up additional ways to get that freebie seeker to pull out his or her wallet and spend a single dollar bill.

Also, don’t forget to move each new buyer from your freebie list to your buyers list. You don’t want to keep hitting them with $1 offers after they buy one.

Now start promoting higher dollar items to your new buyers list and start making bank.

Click Tracker Count Discrepancies and What Causes Them

Count Discrepancies

I’m pretty sure you have run into this or will at some point in the future. You send 100 clicks to someone and their stats program says you only sent 94. Or the reverse happens, you are sent 100 clicks but your stats program only shows you receiving 72 clicks. Whose tracking script is right? Most likely both are and here are some of the reasons for discrepancies in counting.

Cookie and IP Tracking

One tracker uses cookie tracking while the other uses IP tracking. Trackers that use pure cookie tracking depend on the user having cookies turned on in his browser. If a user has cookies off, the tracker using cookie tracking can’t count the click as unique. Either it’s just not counted or it’s counted as a unique click even if it’s not.

Internet Congestion

Internet congestion can also cause counting discrepancies. A click may leave the senders script and while it’s on its way to your tracker it times out, gets lost or hits a downed leg of the Internet and never makes it to its final destination. So the sender counts it but the receiver does not since it never made it.

Auto Redirect Not Completing

A click could be sent from the sender by an auto redirect. If this is the case, sometimes a person closes his browser window before the redirect completes and they see the destination page. In cases like this, the sender counts the click but the receiver does not, since the click never made it.

Server or Router Down

No matter how good your hosting is, regardless if they claim 99.99999% uptime, servers and routers do go down. When this happens, your site is not reachable. The sender counts the click, but since your site is down, it never reaches its destination and is not counted by the receiver.

Overloaded Server

Overloaded sites can also cause count discrepancies. If the receiving site is currently overloaded and is timing out from time to time, scripts can fail to work. This causes a click to get lost before it makes it through the tracker script to its final destination.

Overloaded mySQL Server

Overloaded shared MySQL database servers can also cause count discrepancies. If a tracker script can’t connect to its database when a click comes through, the click is lost. So, the sender counts the click but the receiver can’t. One way this can happen from time to time is by using a cheap shared hosting account to host a tracker.

ISPs That Use NATs

IPSs that use “Network Address Translation” instead of dedicated IP addresses for surfers can cause click counting discrepancies. Since multiple people connected through the same ISP can be sharing the same IP address, it is possible for two or more people being counted as one person by either the sender or receiver. This is rare but it is becoming more of a problem as NAT is used by more and more ISPs.

Unique Click Counting Techniques

Unique clicks can be counted differently. Some scripts consider a click unique if the same person visits a page within 1 hour. Other scripts consider a unique click a person that visits a page within a 24 hour time period. Other scripts consider a unique click a person that visits a page once in a lifetime. So if a person visits a page and then visits the page again several days later or even hours later, one script may count it as 1 unique click while another script may count it as two or more unique clicks. Scripts that use cookie tracking only can count the same person multiple times as unique if the person has his browser set to clear cookies when his browser is closed. In this case, each time a person starts his browser or restarts it and visits the same page, he is counted as a unique click multiple times.

Over Zealous Click Trackers

Some click trackers block large numbers of IPs claiming they are blocking bots and abusive IP addresses. One popular click tracker goes overboard with this and blocks a large number of ISP IP addresses of real surfers. They claim they are abusive users. Well, I guess they just don’t know that real abusers power cycle their modems to get a new IP assigned to them on a regular basis. Then the blocked IP is assigned to a new user that should not be blocked. But they keep on blocking them. This gets really bad when they block a NAT IP. Now they just blocked thousands of surfers that should not be blocked at all. Eventually they will figure this out when they run out of IP addresses to block and all their click trackers record zero hits all the time. Yes, that last line is a joke but it is to stress a point.

Of course the above list is not exhaustive by any means. There are many more ways that can cause counting discrepancies. The main purpose of this article was to show that counting discrepancies are normal and don’t mean you are being cheated by a sender.

Now if you are having a large counting discrepancy I would first check your site to see if you had any extended down time that it was not reachable. This does happen from time to time. Shoot, some hosting companies even try to hide the fact that your site was down for several hours by saying it must be your Internet connection. Don’t take the word of your hosting company that your site is never down. Look at your stats and bandwidth charts to see if in fact your site was or was not down while a sender was sending clicks.

I hope this has helped you to understand that click counting discrepancies are normal and happen all the time. So don’t go blaming the sender until you eliminate all the possibilities that can cause counting discrepancies first.