How to Track Solo Ad Clicks. What Method Works Best?


I’ll be answering several important questions about tracking solo ad clicks in this article. I’ll cover how to track solo ad clicks the proper way as well as exploring the mistakes many new solo ad buyers do with click tracking.

Let’s first answer the main question: How do you track solo ad clicks?

The proper way to track solo ad clicks is by using a click tracker script that you install on your server. You create tracking links using this script that collects the data needed to analyze clicks. A click tracker link sends the surfer to the destination URL of your choice.

Now that you know the quick answer to how to track solo ad clicks, let’s dive deep into how the clicks are tracked and what method works best. I’ll also fill you in on what does not work when tracking solo ad clicks.

How to Track Solo Ad Clicks. What Method Works Best?

Let’s take a close look at why you need to track solo ad clicks. Let’s also talk about which methods do not work and which ones do.

Let’s start off with why you need to track solo ad clicks.

Why You Need to Track Solo Ad Clicks

It’s extremely important to track solo ad clicks properly. The main reason is to make sure you get what you paid for. The solo ad industry sends a lot of quality traffic every day. But the solo ad industry also attracts a lot of scammers that will try to defraud you out of your money.

You need to track clicks being sent from each solo ad seller you do business with. This way you can review the statistics about the traffic each solo ad seller sends to you. Without proper click stats, you can’t determine if you have been sent quality clicks or fraudulent clicks.

Another reason you need to properly track solo ad clicks is to determine if you were sent the number of clicks you purchased.

Without proper click tracking in place, you make yourself an easy target for scammers. These scammers know when they see a new solo ad buyer that they most likely do not have proper click tracking set up. Don’t be this easy target.

What Tracking Statistics Are Important

In order to successfully track solo ad clicks you need access to particular types of statistics. Not all methods of tracking clicks can give you the stats you really need.

Here is the data you need to collect and analyze when buying solo ad traffic. Without this data, you really have no way of determining if you received quality traffic, poor traffic or outright fraudulent traffic.

Click Data and Time – Collecting the click date and time lets you determine if the clicks are coming in set intervals. For example, you are getting clicks every 32 seconds and every 15 seconds. If a set pattern is seen, you can then look at the traffic closer to see if it’s possibly bot traffic.

Surfer IP Address – If large numbers of clicks come in on the same IP address or partial IP address, it’s possibly coming from what is a click farm. This traffic is generated by bots with some real traffic tossed in to fool you. A partial IP would be something like 233.124.xx.xx.

Referring URL – Traffic from a solo ad should be coming in from an email or a click tracker. If you see referring URLs that are from websites, you may have a problem.

Surfer Country Code – Collecting the surfer country code lets you see what countries the traffic is coming from. If you see large amounts coming in from non-English speaking countries, you may be receiving poor quality traffic.

Surfer Language Code – If you receive large amounts of traffic from a non-English language code, the traffic could be poor quality.

User Agent String – This is used to see if large amounts of traffic come in from identical user agent strings. If it does, it could be bot generated traffic.

Device Type, OS Type, Browser Type – Collecting this data on each click can help you to spot possible bot traffic. If all the traffic is coming in from the same device type, OS type and browser type, it’s most likely fraudulent traffic.

IP Host Name – Basically you have two types of IP hosts. Internet access providers and website hosts. If you spot traffic coming from website hosts, it’s most likely bots or what is called paid to click traffic. Both are bad traffic.

Any good click tracking script will provide stats that let you analyze these easily. I’ll point you to some popular click tracker scripts that will make this extremely easy for you a little later in this article.

Let’s first take a quick look at what not to use to track solo ad clicks. I’ll also mention why they should not be used.

What Not to Use to Track Solo Ad Clicks

Let’s first look at what many solo ad buyers try to use to track clicks to save a little money. I’ll also explain why these methods do not work.

Server Stats – Server stats give you a good idea of your overall traffic to your website. Could you track clicks to a particular page on your website through server stats? Yes, but it would be next to impossible to sort out what traffic came to a single page from a specific source or solo ad seller.

Server stats just won’t work for tracking solo ad clicks.

Page Counters – I have seen many new solo ad buyers try to use a simple page counter to track clicks from a solo ad seller. It’s great to see how much traffic comes to a page. This method does not work for tracking solo ad clicks.

Some new solo ad buyers create a new landing page for each solo ad seller they buy traffic from. This turns into a disaster quickly. They find out that they can’t separate clicks that came from the solo ad seller and from other sources.

Let’s not even mention the time it takes to create tons of landing pages and attempt to sort out the traffic.

Also, page counters don’t provide the type of stats you need to help determine click fraud.

Google Analytics – Google Analytics is a great website statistics program. It’s great to see the traffic coming into your website. It shows all types of stats. But it’s not suitable for solo ad click tracking.

The main reason it’s not suitable for solo ad click tracking is that it’s not showing stats in real time. There is a delay in stats reporting.

It’s also not suitable for tracking clicks back to specific solo ad sellers.

I would recommend using Google Analytics for overall tracking of your websites traffic. Just not for tracking solo ad clicks.

Tiny URL Services – I would not even use one of these services unless I owned it. You give up too much control when you use one. They could delete your link, redirect your traffic or even go down for long periods of time.

It’s also just about impossible to determine traffic from a solo ad seller unless you create a tiny URL for each and every one. But you still have no control over what the tiny URL service actually does with your traffic.

Always remember, when something is free, you are the product.

Seller Provided Stats – If you are buying from a quality solo ad seller with a long track record of being a good seller, this could work.

But if the seller is a scam artist, the stats they provide to you will also be fake. Another thing to keep in mind is a very good solo ad seller can turn bad.

Seller provided stats are good for comparing to your stats to see if they agree.

Now that you know what not to use, let’s look at exactly what you should use to properly track solo ad clicks.

What to Use to Track Solo Ad Clicks

Now that you know what not to use to track solo ad clicks, let’s look at what you should be using.

What you should always use is a dedicated click tracker script that is installed on your server. It needs to be installed on a domain that you own in case you ever have server problems. You can simply move the domain and click tracking script to a new server and be right back in business.

There are click tracker services available, but I have heard way to many horror stories about them. People’s accounts being closed without warning, clicks being redirected because of some terms violation of the subscriber, IP or domain bans by social media, the list goes on and on.

If you do use a click tracker service, have a plan B in place. You are giving up control to a company. If you are just testing the solo ad waters, a click tracker service may be fine for the short term. Just move to a dedicated click tracker script as soon as you can.

Let’s move on and take a look at a couple of click tracker scripts that can be installed on your own server.

Popular Click Tracker Scripts

Here are two popular click tracker scripts that you can install on your server.

My Click Boss Pro – This one has been around for a long time and is highly trusted by solo ad sellers and buyers. It’s an advanced click tracking script that does have a little bit of a learning curve. But once you get the hang of it, you can’t beat it.

Click Tracker Plus – This one is fairly new but was created to help entry level solo ad sellers and buyers. The script is extremely easy to use and has just the stats you really need to analyze traffic.

Either of these scripts will work well for both solo ad sellers and buyers. Take a look at both and pick the one that looks best for your needs.

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