Solo Ad Terms You Really Should Know

The solo ad industry uses many terms you should know. Here are the most popularly used terms and what they mean.


In the solo ad industry, a click is when someone clicks a link and is sent to your landing page.

Unique Click

A unique click is a single visit from the same person. If the same person clicks a link multiple times he is only counted as 1 unique click.

Funnel Clicks

Clicks coming from a sales funnel or thank you page are called funnel clicks.

Click Broker

A click broker buys clicks from multiple sellers and resells them to buyers. Many click brokers only deal in large click orders.


CPC stands for cost per click. This is the amount you paid for each click sent to your landing page regardless if they took any action at all.


Earnings per click. This is the amount you made per click sent to your landing page. For example, if you received 100 clicks and made $60, your EPC would be sixty cents.


A swipe, also known as a swipe file, is the email you send to a subscriber on an email list. On occasion a solo ad seller will ask for the swipe file you want him to send.

Tier 1

Tier 1 refers to clicks coming from the United States, Canada, Great Britain, Australia and New Zealand. These are the preferred countries to receive clicks from since they usually produce the best sales.

Over Delivery (OD)

Over delivery is the number of clicks sent over the purchased amount. It is sometimes shown as a percentage.

Opt-in Rate

Opt-in rate is the percentage of people landing on your squeeze page that actually subscribe to your email list.

Ad Swaps

An ad swap is where two email list owners email their list with the other’s ad or email swipe. Ad swaps are usually done between list owners with roughly the same size lists.

Squeeze Page

A squeeze page is a landing page that contains an email opt-in box. A typical squeeze page contains a headline, bullet points of benefits, and a call to action to subscribe to the list. Some squeeze pages give a freebie that can be downloaded after opting in.

Click Tracker

A click tracker is a script that tracks and collects statistics on clicks being sent or received. After it records the click stats it redirects the surfer to the intended destination.

You can learn more about click trackers by visiting My Click Boss Pro.

Click Rotator

A click rotator is used to send clicks to a list of links. They can be set to send clicks to the links in many fashions. Most rotators allow you to set rules on what clicks to send to which links.

To read more about click rotators, visit My Click Boss Pro.

You now know the most popular terms used in the solo ad industry and what they mean.

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