I’m sure you have heard of solo ads since you are here reading this article. You most likely ended up here because you are concerned that solo ad traffic is a scam.
Let’s start out by answering the question: Is solo ad traffic a scam?
Solo ads themselves are not scams. With that said, many scammers are attracted to the solo ad business. It’s easy to get scammed when buying solo ads if you don’t know what signs to look for. Once you learn how, spotting fake solo ad traffic is not that difficult.
Now you know that solo ads are not a scam but attract a lot of scammers. Let’s take a look at how to protect yourself from these scammers while buying solo ads.
Solo Ad Traffic Scam? Don’t Get Scammed Buying Solo Ads
Let me start by saying, don’t get scared off from buying solo ads. Just make sure you do your homework well. There are a lot of great and honest solo ad sellers you can buy from.
Let’s go over what you should be watching for when looking for and buying solo ads. If you keep your eyes open, you can spot solo ad scams quickly.
Always pay for solo ads using your credit card or PayPal. This way you have recourse if you do get scammed.
Let’s first take a look at fake testimonials that many solo ad scammers use.
Fake Solo Ad Seller Testimonials
Solo ad testimonials are extremely easy to fake. If you take your time and look closely, you can spot the fake ones fairly easily.
You should also look out for testimonials that have been traded. These can be heavily biased. If you see a testimonial from a solo ad seller, take a look at that solo ad sellers testimonials page. Does he have a testimonial from the other seller?
When looking at testimonials, look for names you recognize or know. Don’t hesitate to contact them and ask if they did give the solo ad seller a testimonial. You will find on occasion where a solo ad seller fakes a testimonial from a trusted person.
Next, look at how recent the testimonials are. If they are fairly old, the testimonials may not reflect the current quality of the solo ad seller’s traffic.
Here is the absolute bottom line when it comes to solo ad seller testimonials. Read them with a grain of salt and only trust the ones you can verify as real.
Solo Ad Seller Advertising Activities
A solo ad sellers activities can speak loudly about him. You can look at his advertising activities and how he responds to negative comments about his solo ads.
A sure sign of a desperate solo ad seller or a scammer is spamming the solo ad groups on Facebook. If you see them posting constantly on every group you visit, don’t take the chance with buying from them.
Steer clear of sellers you see getting banned from solo ad groups. It’s pretty much a sure sign they are a scammer.
Does a solo ad seller always seem to be offering last-minute deals? Stay far away from them. Most likely they are losing buyers for a reason. The occasional last minute deal is fine.
If a solo ad seller is spamming to get sales, he is most likely spamming to get subscribers anyway he can.
Super Low Per Click Solo Ad Pricing
High quality solo ad sellers don’t sell solo ads for bargain basement prices except for very rare occasions. They don’t need to. They attract a lot of solo ad buyers. Some even have waiting lists.
Watch what other solo ad sellers are selling for. If you see a very low price, question it. Is this a brand-new seller that is trying to get his first sales? If not, and they don’t have a very good reason for selling so low, don’t take the chance.
Now if I know the seller or have purchased from him in the past, I will not question a low price from him. I will watch the traffic a little closer, but I will take the chance.
Solo Ad Sellers That Use Multiple Names
The solo ad industry is not that large. When a seller gets caught scamming, his name is quickly passed around. So, what does the scammer do? He changes his name and starts scamming solo ad buyers again.
Keep an eye out for new solo ad sellers popping up shortly after a scammer has been ousted. Look at the new sellers advertising and language structure. Does it look similar to the scammers?
One big sign of a scammer resurfacing is a new seller offering large click packages. Most new sellers can only provide 50 or so clicks when they first start out. See a new seller offering 500 or 1000 click packages? Steer clear!
So, you have done your homework before buying a solo ad. Now you need to take a close look at the traffic a solo ad seller sends you. If you don’t, you can still be scammed.
Let’s now look at what you should look for once traffic starts coming in from a solo ad seller.
I Bought a Solo Ad. Have I been Scammed?
Now the fun begins. You have traffic coming in from a solo ad seller. Here are some of the things you should be looking at as the traffic comes in.
Unusual Looking Email Addresses
First thing you should look at is the email addresses of the signups you are getting from the solo ad traffic.
Do the email addresses look strange like they had been generated by a random letter and number generator?
These types of email addresses are not normal and almost always are a sign of fake traffic.
Do the email addresses look like they are in sequence?
If you see a group of email addresses that look like that, you have most likely been scammed.
When looking at email addresses, you want to see ones that make sense and are spread out over many email providers. If they all come in from a single email provider, I would be very leery about the traffic.
Hit Bots and Click Bots Oh My!
Do you know what a hit bot or click bot is? Well, if you don’t, it is a program or script that is running on a computer that generates fake traffic visits and fake email subscription form submissions.
These bots are usually used to generated fake clicks on PPC banners and links. But many solo ad scammers have adapted them to generate fake solo ad traffic and signups.
It can be extremely difficult to spot bot generated traffic. Here are some ways you can use to help spot possible bot traffic and signups.
The first thing you should do is look for patterns. For example, a click coming in every 1120 seconds 2, 3 or more times in a row. If you see set patterns in traffic delivery, it’s most likely bot traffic and needs to be investigated.
This method is a little difficult to perform, but well worth the time and effort. Divide the solo ad traffic delivery into time intervals. Now calculate the opt-in percentage of the clicks for each time interval. If these percentages are close or show a pattern, you are most likely receiving bot traffic.
High Email Opt-in Rate but Low Download Count
If your email squeeze page or landing page offers some type of free download for subscribing, you can use a few stats to help identify fake or low-quality traffic.
For each solo ad purchased, compare the opt-in count to the free download count. Let’s say that normally you get about a 60% download rate when compared to the opt-in count.
If you see a solo ad seller sending you opt-ins that produce extremely low download rates, you are either being scammed with fake bot traffic or are receiving extremely poor-quality traffic.
Keep an eye on these counts. They can clue you in on problem solo ad sellers.
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