What Are Solo Ads?


What are solo ads? That seems to be a prominent question of many people. If you hang out in business Facebook groups or on one of the many make money online type of forums, I am sure you have seen the mention of solo ads many times.

If you start reading up about solo ads, you may have gotten extremely confused as to exactly what they are. So, what are solo ads?

A solo ad is a dedicated email sent to an email list that is purchased from a solo ad seller or other type of email list owner. These solo ad emails contain a dedicated ad that contains links to a landing page or squeeze page. Solo ads are usually used to build an email list for later marketing.

Now that you know basically what a solo ad is, let’s take a detailed look at solo ads. We will look at a more detailed explanation of what they are. We will also look at example solo ad scenarios. In this article I will also cover the mechanics of how solo ads work.

Let’s start off with a more detailed explanation of what exactly a solo ad is.

What Are Solo Ads?

Here is more detail and a breakdown of what a solo ad is. This should help you to understand what solo ads are, what they contain and how they are used.

Solo ads are dedicated emails that are sent out to an email list. These dedicated emails only contain information about a single website, web page, product or service. Regular emails can contain multiple advertisements. Solo ads only contain a single advertisement.

Solo ads are usually purchased from a solo ad seller or vendor. Solo ads are also available for purchase from other types of email marketers or website owners. Many blogs sell ad space or dedicated solo ads that they send to their email lists.

Solo ads are normally purchased by the click. You could order 50, 100 or more clicks from a solo ad seller and pay a set fee for each click on an email ad link.

The solo ad seller would keep sending the email out containing your ad to more subscribers on their lists until they deliver the purchased number of clicks.

These solo ads that are sent out to an email list contain ad copy advertising your offer or a general call to action to visit your landing page. Many times, the advertisement informs the reader that they can receive more information or a free gift by clicking a link contained in the dedicated email.

Each solo ad contains a link or multiple links to your landing page or squeeze page. Each link may be worded differently to entice readers to click the link.

Normally traffic from a solo ad is sent to a squeeze page aimed at building the buyers email list for later marketing. It can of course go to any website page. But the smart use of solo ads is to build your email list instead of trying to make a direct sale.

Let’s now move on and look at a typical scenario of a solo ad being used.

Example Scenarios of How Solo Ads Are Used

Here are two example solo ad purchase scenarios. I have included one that does well and one that had serious problems.

Let’s start with the one that did well.

Meet David, he runs a blog about how to make money from home. The blog is fairly new, and he wants to start building an email list that he can drive traffic to new blog articles from. He also wants to be able to market to this email list he wants to build.

David creates a squeeze page where he is giving away a free ebook to each person that subscribes to his email list. This free ebook is about selecting the best home-based business for them to start.

He also mentions on the squeeze page that they will be receiving emails when he posts new articles on his blog. He does this so the new subscribers know what they will be receiving.

He hits the forums and starts looking for a reputable solo ad seller that has lists in the make money from home niche.

Once he finds one that he feels comfortable doing business with, he contacts them to arrange to purchase 100 clicks.

He sends the solo ad seller a link to his squeeze page to get it approved by the seller. Once it is approved the buyer creates a click tracking link that he sends to the seller to use in the solo ad.

The seller approves the squeeze page and tells the seller to send him his preferred ad copy.

The seller lets the buyer know that his ad copy can’t be used. The seller knows his list and knows that the results will be poor. So, the seller agrees to sell the clicks to the buyer but that he will use his own ad copy in the email and not the buyer’s ad copy.

The buyer agrees and sends the seller the agreed upon fee for the 100 click purchase.

The solo ad seller sends the 100 clicks to the buyers squeeze page through the click tracking link provided by the buyer.

After the clicks have been sent, the seller sends a link to his stats for the buyer to view. The buyer then compares the seller’s stats to his own stats.

All the clicks look good and the buyer received 25 new signups to his email list from the 50 clicks that had been sent.

All went well and the buyer is happy.

Now let’s look at a solo ad purchase scenario that did not go that well.

George purchased 500 clicks from a solo ad seller and did not have a good experience. Here is how it progressed and what happened.

George just started searching on his favorite search engine for solo ad sellers. He checked out a few he found and settled on buying from one that had a ton of positive reviews on his website.

Little did George know, the reviews on the solo ad seller’s website where all fake! George did not do his homework or checkout the solo ad seller. He just believed these fake reviews.

George sent payment along with the link to his squeeze page. George sent the URL to the squeeze page and not a click tracker link. The seller started sending the clicks immediately.

The seller sends a link in about an hour to his stats claiming all clicks have been sent. Since George did not use a click tracker link, he has no way of verifying the clicks.

George received a lot of signups and was extremely happy. He got 357 signups from the 500 clicks. Well, George was not happy for long.

George sent out his first email to the new subscribers. A few days later he found out from his email list provider that he had received a huge number of spam complaints. George also lost his email service account.

After researching the solo ad provider like he should have in the first place, he found out bad things about him.

It turned out that the solo ad provider was using an email signup mill that entered real but fake emails. The solo ad provider was paying people a few pennies for each signup.

Once the real people started getting emails, of course they saw them as spam since they did not signup to George’s email list. Someone else used their email address to signup with.

Don’t let this happen to you. Be a David, not a George. Research the solo ad seller before you buy. And ALWAYS use a click tracker link.

Let’s now delve into the mechanics of a solo ad and see how a typical solo ad actually works.

How a Solo Ads Work

Here is a quick look at the mechanics of a solo ad and how they are used to fill click orders efficiently.

Solo ads are usually written in a generic context. This way the ad could work for many landing pages and squeeze pages. This is done deliberately since solo ads are sold by the click and not by the number of subscribers it was sent to.

A solo ad seller normally uses what is known as a click rotator that all clicks from an email are sent to. This click rotator contains a list of buyers URLs and how many clicks they have ordered.

The clicks coming in from the solo ad emails are processed by the click rotator. Click rotators can fill orders in many different ways. The most popular is to send the clicks in series.

What this means is the first solo ad click order in the click rotator is filled first. Once that one has received all the clicks ordered, the click rotator starts sending any further clicks from the solo ad to the next one in line.

This process continues until all click orders have been filled.

This allows the solo ad seller to fill multiple orders by sending just a single email.

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